Liftking adds Adobe Equipment
Houston Wednesday, 28 Sep 2011 ( #533 ) - Houston, TX
Manitex Liftking LLC continues to add authorised dealers
including Adobe Equipment Houston LLC, serving the
south-east Texas regional market through six
The manufacturer anticipates more dealership connections
soon. "We are working now to sign about eight additional
dealers," says Brian McKenzie, Manitex Liftking commercial
sales and marketing manager.
In August, Manitex Liftking added both Nebraska Machinery Co
of Omaha, Nebraska (trading as NMC Inc) and Wiese Inc of St
Louis, Missouri (trading as Wiese USA).
WBC Material Handling of Rocklin, California, an operation
of Western Baler & Conveyor Inc, became a Manitex Liftking
dealer in July, and Wisconsin Lift Truck Corp of Brookfield,
Wisconsin came aboard in June.
Houston-based Adobe Equipment employs more than 160
factory-trained technicians and maintains a rental fleet of
more than 600 units.
Adobe represents the Caterpillar, Nissan, Kalmar, Mastercraft, Noble, Jungheinrich and JCB forklift
brands and the JLG aerial-lift line.
In mid-2009, Adobe acquired Action Handling Systems LLC in
Houston. Action continues as a Nissan dealer and now is
adopting the Adobe marketing brand in comprising a separate
Adobe division focusing on the Nissan forklift line.
Adobe is structuring its new equipment sales and service
operations in the region through a Cat division with its
principal location on Wallisville Road and the Nissan
division with its main site on Werner Street. Both are in
"We have a unique system with separate sales forces and
different technicians" focusing independently on the
segregated Cat and Nissan brands, says Mark Zimmerman, sales
manager for both divisions.
Adobe Equipment is hiring. "We are adding peopleómostly in
parts and serviceóas soon as we find them," Zimmerman
Manitex Liftking is a unit of publicly traded equipment
manufacturer and distributor Manitex International Inc of
Bridgeview, Illinois. It produces rough-terrain forklifts,
special mission-oriented vehicles, carriers, heavy materials
handling transporters and steel mill equipment at a plant in
Woodbridge, Ontario, Canada, near Toronto.